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What does social media bring to music marketing?
Platforms like TikTok, Instagram Reels, and YouTube Shorts have become important for music promotion. Each platform has its own strengths: TikTok is known for its powerful music discovery algorithms and viral challenges, making it easy for songs to blow up quickly. Instagram Reels is tightly connected to the visual storytelling and established follower networks artists already have, helping engage existing fans with creative video snippets. YouTube Shorts offers artists a cha

Jade McLeod
Jul 287 min read
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