The Professional Fan

Isabella Flynn is a creative that KNOWS fan spaces! I had the chance to have a conversation with Isabella about all things professional fan and the lessons to come out of it are so valuable! For people who may not know you yet, how would you introduce yourself and what you do? Hi! I’m Isabella Flynn, a graphic designer, photographer, and content creator based out of Boston, MA. I’ve been involved in fan spaces since probably when One Direction got huge in the states (so if I

It may sound simple, but in this job, it is the only question that actually matters. When you prepare to interview someone, even if it's the first time you're hearing about them in that moment, you have to be their biggest fan and write questions as if you are their biggest fan, thinking about what they would want to know about the art you are promoting. You see, if this is your favourite artist, this is incredibly easy; you already know what to ask, but if this is not, where

Platforms like TikTok, Instagram Reels, and YouTube Shorts have become important for music promotion. Each platform has its own strengths: TikTok is known for its powerful music discovery algorithms and viral challenges, making it easy for songs to blow up quickly. Instagram Reels is tightly connected to the visual storytelling and established follower networks artists already have, helping engage existing fans with creative video snippets. YouTube Shorts offers artists a cha

Left to Right, Greta Van Den Brink (See previous articles), Morgan Ellis (818 publicity), Haylee Mitchell Photo Source: @Hayleemitchell on Insta Haylee Mitchell is a name many of you will recognise. in her own words: She is a third-year (and final-year) student at AUT studying a Bachelor of Communication Studies, majoring in Public Relations with minors in Advertising and Brand Creativity and Marketing and Alongside her studies, has been interning in publicity at 818 Entertai