Creative Advice

In the age of AI, it can feel like it's hard to think for yourself, create for yourself and find inspiration. The best way to fight back is to research, create, and keep learning to build your skills. If you're feeling stuck or uninspired, know that it's totally normal for inspiration to come and go; everyone experiences creative blocks sometimes. Just keep going and permit yourself to explore. So, without any further ado, here are some things that inspired ME this week, and

It may sound simple, but in this job, it is the only question that actually matters. When you prepare to interview someone, even if it's the first time you're hearing about them in that moment, you have to be their biggest fan and write questions as if you are their biggest fan, thinking about what they would want to know about the art you are promoting. You see, if this is your favourite artist, this is incredibly easy; you already know what to ask, but if this is not, where

Platforms like TikTok, Instagram Reels, and YouTube Shorts have become important for music promotion. Each platform has its own strengths: TikTok is known for its powerful music discovery algorithms and viral challenges, making it easy for songs to blow up quickly. Instagram Reels is tightly connected to the visual storytelling and established follower networks artists already have, helping engage existing fans with creative video snippets. YouTube Shorts offers artists a cha

You have likely seen the announcement: starting this Saturday, our brand-new podcast The Professional Fan is going live. But before we press play, we wanted to ask the obvious question: what does being a professional fan actually mean? To many people, being a fan and being professional do not mix. The word “fan” still gets treated like something unserious, emotional, embarrassing, or childish. But how true is that really? I think it depends entirely on a person’s perception o

Being a fan has started to feel expensive. Every album rollout comes with multiple vinyl variants, signed CDs, deluxe editions, exclusive merch drops, VIP packages, presales, travel costs, friendship bracelets, fan projects, listening parties, streaming campaigns, and the quiet pressure of seeing everyone else online doing more. More shows. More merch. More posts. More proof. But fandom was never meant to be a receipt. At its heart, being a fan is about connection. It is abou