top of page
Fan Culture


Everyone's A Star North America Recap
As 5 Seconds of Summer (5SOS) wrap their North American tour legs, fans everywhere are deep in their post-concert feelings. Let’s recap the best moments, fan highlights, and unforgettable surprises from this wild journey From the start, the tour was filled with energy and excitement. The return of cocktail chats (or so they said) had everyone buzzing, while surprises like the Knicks' shoutout on stage reminded us that 5SOS always keep fans on their toes. The setlists alone we

Jade McLeod
1 day ago2 min read
The Meaning of Concept Merch for Fans
Concept merch is becoming more popular in fan communities. Instead of only artists or labels making merchandise, fans often come up with ideas, design, or even create the products themselves. This makes the process more collaborative and interactive for everyone involved. Fan merchandise has changed a lot in recent years. Now, concept merch lets fans help shape, design, and even make creative products that show their unique connection to an artist, show, or community. In this

Jade McLeod
Aug 52 min read
What does social media bring to music marketing?
Platforms like TikTok, Instagram Reels, and YouTube Shorts have become important for music promotion. Each platform has its own strengths: TikTok is known for its powerful music discovery algorithms and viral challenges, making it easy for songs to blow up quickly. Instagram Reels is tightly connected to the visual storytelling and established follower networks artists already have, helping engage existing fans with creative video snippets. YouTube Shorts offers artists a cha

Jade McLeod
Jul 287 min read
Fandom Is Creative...
If you look at any concert line, fan convention, or artist hashtag, you’ll notice something special. Fans don’t just listen to music; they create because of it. For decades, being a fan has inspired people to paint, write, sew, bead, sculpt, design, and try new things. Creativity is one of the best ways to connect with the artists and communities we care about. A hand-painted jacket, a heartfelt letter, or a friendship bracelet traded outside a concert can become a memory tha

Jade McLeod
Jul 273 min read
Fan-fiction is not cringe
Fan-fiction by many people is considered weird and cringe but I am going to change your mind. back in high school I knew a girl, she was kind, tried her absolute hardest in school but no matter what amount of effort she pout in she struggled to read because of her dyslexia and struggled to write because of her coordination disorder. Her teachers had no idea how to help her until one afternoon she was caught sneaking her phone behind her book and instead of being mad her teach

Jade McLeod
Jun 252 min read
bottom of page
