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Jade McLeod
Aug 274 min read
Beyond the Drum Kit: Alistair Deverick
Alistair Deverick is a Tāmaki-based musician and sound designer whose innovative approach to rhythm, texture, and collaboration has shaped a distinctive career across New Zealand’s music and dance scenes. Known for his versatility as a drummer, producer, and the creative force behind Boycrush, Alistair blends electronic, pop, and experimental sounds in both solo projects and collaborations with acts such as Carnivorous Plant Society, Lawrence Arabia, The Ruby Suns, and Neil F

Jade McLeod
Aug 2427 min read
The Professional Fan: Isabella Flynn
Isabella Flynn is a creative that KNOWS fan spaces! I had the chance to have a conversation with Isabella about all things professional fan and the lessons to come out of it are so valuable! For people who may not know you yet, how would you introduce yourself and what you do? Hi! I’m Isabella Flynn, a graphic designer, photographer, and content creator based out of Boston, MA. I’ve been involved in fan spaces since probably when One Direction got huge in the states (so if I

Jade McLeod
Aug 204 min read
Inspiration Amid The AI Art Plague
In the age of AI, it can feel like it's hard to think for yourself, create for yourself and find inspiration. The best way to fight back is to research, create, and keep learning to build your skills. If you're feeling stuck or uninspired, know that it's totally normal for inspiration to come and go; everyone experiences creative blocks sometimes. Just keep going and permit yourself to explore. So, without any further ado, here are some things that inspired ME this week, and

Jade McLeod
Aug 174 min read
Gender-Defying Fashion
Since it's New Zealand Fashion Week, we wanted to highlight Fashion that breaks gender norms because at Groovy Moo we believe fashion is an art of self-expression, not something that should come with rules and boundaries. Growing up, I remember being the kid who wore bright colours and glitter, but as I got older, societal comments made me lose that whimsy. Now I'm 21, with Butterfly clips in my hair and glitter on my eyelids, and I wish I had known earlier that it was okay j

Kat
Aug 153 min read
Spider-Man: Brand New Day
Spider-Man has been my favourite superhero for as long as I can remember, although I’m beginning to think it has less to do with the web-slinging and more to do with Peter Parker’s remarkable ability to make his own life as difficult as humanly possible. He is chronically self-sacrificing, fiercely protective and seemingly convinced that carrying everything alone is preferable to letting somebody else get hurt. Perhaps unfortunately, that has always made him incredibly relata

Jade McLeod
Aug 143 min read
A Conversation With Triggar Happy
For Triggar Happy, music means more than just sound. It’s about staying strong, being true to yourself, and not giving up when things get tough.Triggar Happy’s journey to becoming a singer-songwriter has been anything but typical. He grew up farming, writing songs, and performing, and his music blends classic rock, country, and the sounds he loved as a kid. Now, he’s making his mark with his own country-rock style. Over the years, he’s worked on 13 different farms and even ow

Jade McLeod
Aug 144 min read
Inside the Psychedelic Universe of Simon Ward and Jess Johnson
When you step into the world created by Simon Ward and Jess Johnson, you’re entering a space where visuals, sound, and immersive technology collide in profoundly imaginative ways. Their collaborative project, XYZZY, has evolved over many years, blending psychedelic art, music, and virtual reality into experiences that are as moving as they are visually stunning. In a recent conversation, Simon Ward provided a candid look at the creative journey, the challenges of working in n

Jade McLeod
Aug 125 min read
Fans Of 5SOS Will Love...
If you’re a fan of 5 Seconds of Summer, you’re probably always on the lookout for new music that captures the same energy, emotion, and catchy hooks. Luckily, there are plenty of other artists and songs that will appeal to your musical tastes. Whether you’re putting together a playlist for a road trip, getting ready for a show, or want to relive those 5SOS concert vibes, here are some recommendations you won’t want to miss. Each one brings something unique while still channel

Nina
Aug 84 min read
Chuck Timely And The Hourglass Review
After over a year of waiting, Role Model has finally released an amazing fourth album, Chuck Timely & The Hourglass. I, along with many fans, have been patiently waiting for more music from Tucker for so long, and I am so glad to finally be doing a deep dive into this album! Chuck’s Mantra Chuck’s Mantra is a calming opener to this album. It is very much a gospel song, his vocals and harmonies taking centre stage. I personally think that Tucker’s vocals need to be recognised

Ava Ickes
Aug 63 min read
Cook Islands Language Week
Dispersed across the heart of the Pacific Ocean, the Cook Islands are home to a unique and vibrant culture that has been shaped by centuries of Polyesian traditions. From the colourful patterns on tīvaevae quilts to the sounds of Cook Islands, art and language have a vital role to play in preserving the nation's culture, history, identity, and beliefs. These traditions are not just forms of creative expression; they are far more. They connect generations, keep cultural knowle

Jade McLeod
Aug 52 min read
The Meaning of Concept Merch for Fans
Concept merch is becoming more popular in fan communities. Instead of only artists or labels making merchandise, fans often come up with ideas, design, or even create the products themselves. This makes the process more collaborative and interactive for everyone involved. Fan merchandise has changed a lot in recent years. Now, concept merch lets fans help shape, design, and even make creative products that show their unique connection to an artist, show, or community. In this

Jade McLeod
Aug 32 min read
5sos takeover lollapalooza
If you were as chronically online as me this weekend then its likely that you saw the great 5sos takeover but incase you missed it we are here with a recap! As the weekend finally rolled around the band arrived ready to bring us something completely unexpected 5sos even took over the food as they had their own menu options at devil dawgs. 5sospalooza weekend started with an absolutely electric performance on the main stage and lucky for us in New Zealand with major FOMO it wa

Jade McLeod
Aug 13 min read
Pixelated Pop: An Interview with Gareth Thomas
Gareth Thomas, famous for his colourful, pixelated indie pop and his time with Good Shirt, joined us to talk about his new single Lily Knows Electricity. Thomas works as an architect during the day, but he has always found real satisfaction in making music. He admits that building houses for friends soon became too expensive to keep up. “I just find so much satisfaction making music that I can share much more easily than expensive buildings,” he said. His passion for songwri

Jade McLeod
Jul 294 min read
What are you a fan of?
It may sound simple, but in this job, it is the only question that actually matters. When you prepare to interview someone, even if it's the first time you're hearing about them in that moment, you have to be their biggest fan and write questions as if you are their biggest fan, thinking about what they would want to know about the art you are promoting. You see, if this is your favourite artist, this is incredibly easy; you already know what to ask, but if this is not, where

Jade McLeod
Jul 287 min read
What does social media bring to music marketing?
Platforms like TikTok, Instagram Reels, and YouTube Shorts have become important for music promotion. Each platform has its own strengths: TikTok is known for its powerful music discovery algorithms and viral challenges, making it easy for songs to blow up quickly. Instagram Reels is tightly connected to the visual storytelling and established follower networks artists already have, helping engage existing fans with creative video snippets. YouTube Shorts offers artists a cha

Jade McLeod
Jul 273 min read
Fandom Is Creative...
If you look at any concert line, fan convention, or artist hashtag, you’ll notice something special. Fans don’t just listen to music; they create because of it. For decades, being a fan has inspired people to paint, write, sew, bead, sculpt, design, and try new things. Creativity is one of the best ways to connect with the artists and communities we care about. A hand-painted jacket, a heartfelt letter, or a friendship bracelet traded outside a concert can become a memory tha
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