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Rebrands. Imagine being in a race and when the start is signaled you stand still while everybody else runs, now replace the track with music charts, and the runners with artists, the ones running have changed their image and you still haven’t, you fell behind because you haven’t grown as an artist. It goes without saying that you don’t have to rebrand to stay relevant, but in many cases, artists do. Now… What even is a rebrand? A rebrand (in music) is where an artist or band

Exploring Music Genres: Classical Classical music is a broad but influential genre that has shaped Western music for centuries. The genre is known for its complex use of orchestras, emphasis on structure and harmony, and intricate notation, and it remains an important foundation for many modern music genres today. Classical music originated in Western Europe, particularly in countries like Germany, Italy, and Austria, with early roots tracing back to medieval church music ar

Romanticising the Creative Process There is quiet beauty in enjoying every part of the creative process, not just the polished result or the moment it’s ready to share, but the journey itself. Incomplete ideas, chaotic brainstorms, and moodboards filled with colours, textures, feelings, and fragments that make sense only to you all have value. Trial and error matter. Projects that reach the world and those that stay in drafts both count. Romanticising the creative process mea

We heard you loud and clear, its been a minute since we provided you with a listicle so here is an A - Z list of artists you should have on your radar!! Ali Whitton’s body of work reflects the spirit of a traveler, someone navigating both the outer world and his own inner landscapes. On his debut album, tracks like "Quiet My Heart," "Hopeful Heart," and "Forever" explore themes of love, loss, and longing, anchored in both geography and emotion. "Forever" stands out for its se

Exploring Music Genres: Bollywood Bollywood music refers to songs that are created for the Hindi film industry. These songs aren’t just background music, but can help enhance the story, develop characters, and express emotions. The genre combines traditional Indian music, with global genres such as hip-hop, pop, electronic, and even jazz. Bollywood emerged in the early 20th century in Mumbai, alongside the Indian film industry. Many early songs were based on ragas, giving th

Castaway is a band of brothers brought together by their music. Beginning in a Christchurch university flat, this pop-rock band is made up of Austen (bass), Jack (saxophone, keys), Jackson (vocals, keys, guitar), Joe (vocals, drums), and Rhys (guitar). Their new single, Heart Attack, dropped today, and we had the privilege of speaking with Austen about it. Much of your promo focuses on "bringing back boy bands." With 5 Seconds of Summer started their tour today this label ha

Flamenco is an expressive and passionate music genre that is rooted in a rich mix of cultural influences, including Moorish, Romani, and Jewish traditions. The genre is characterised by its soulful melodies, emotive vocals, and intense rhythms. Flamenco is not just a music genre, it is a powerful form of storytelling that conveys deep emotions. Flamenco originated in Andalusia, southern Spain during the 15th to 16th century. The creation of the genre was influenced by the Rom

With the release of her new song "Bodies," I had the chance to chat with artist Greta Van Den Brink, and here is how it went. Did you grow up loving music, and how did you get into music? “I grew up loving music. My dad, raised in the 40s and 50s, always played love songs and sang around the house. Mum didn’t listen to much music, so I didn’t have much influence there. I mostly listened to whatever was popular to fit in. At 19, I started finding songs that truly moved me and

Les Big Byrd is a Swedish psychedelic rock band formed in Stockholm. With their upcoming show as part of Strange Universe: Autumn Edition, we had the privilege of chatting with member Jockes. Listen Here If you are listening to them for the first time, where should you start? “We just released a new single, so that's a good start. If you want to hear what we're doing now, we have a couple of albums, so if you like it, there's a lot to discover. It's more fun to start with the

In 2026, the most powerful force behind a song’s success isn’t a billboard, a radio campaign, or even a playlist placement; it’s the fans themselves. This shift signals a new era: fanbases have become the most effective marketing departments in music. Rather than passively supporting official campaigns, fans create, share, organise, and amplify in ways that professional marketers can only dream of. A release’s success is no longer dictated by its official rollout; it depends

Afrobeats is an African music genre that blends global genres like dancehall, R&B, electronic music, and hip-hop with West African rhythms. Since the music genre’s emergence, it has grown into one of the most influential global pop sounds. From the 1960s to 1970s, traditional West African rhythms, Highlife, and Fuji music dominated popular music in Nigeria and Ghana. Afrobeat was developed by mixing funk, jazz, and African rhythms. From the 1980s to 1990s, African musicians b

a cover just as good as the original harry knew exactly what he was doing here! Taking us behind the scenes of the making of their album everyone's a star we get a glimpse into their world as they created ghost! Featuring delicate sunny vocals and a beautiful guitar melody this song is so classically Noah Kahan and we are so here for it! A duo we absolutely love this video is just as sweet as them and we have loved vibing out to this song and video all week! In this house we

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Salt spray drifts inland from Wellington’s harbour, just outside of Pōneke, where Ali Whitton now makes his home. The sharp scent of the coast has become as familiar to him as the damp, golden moorland mornings of his childhood in North Yorkshire, landscapes that have left a lasting mark on his songwriting and imagery. Earlier this year, Whitton spoke with us about his second single, "Hopeful Heart," (article here) from his anticipated debut album, Between the Forest and the

Playlists are more than just background noise; they function as essential tools that unlock and preserve memories, forming our identities and connections at every stage of life. Music works as a bridge to memory and meaning, forging intimate links between songs, life events, emotions, and our sense of self. In memory care facilities, for instance, familiar melodies can evoke powerful recollections, while students commonly rely on selectively curated playlists to improve their

Harry Styles’ performance of Aperture live at the Brits featured elaborate choreography from someone usually known for a minimal stage setup, highlighting the bittersweet moment when we realized this new era brings many changes. The performance was electric and made it hard to stay in your seat. We got news that Harry Styles' One Night in Manchester will be coming to Netflix. The streaming debut of this concert is more than just a release; it shows how digital platforms are t

Listen along to this article! Harry is releasing new music this week, and revisiting his discography feels like stepping through chapters of my own life. There was the breakup soundtracked by Falling , the summer that belonged entirely to As It Was , and all the in-between moments where his music felt both comforting and nostalgic. With a new era on the horizon in Kiss All the Time, Disco Occasionally , it feels like the perfect time to look back at how we got here. Harry Sty

The music genre J-pop, short for Japanese pop, is known for its genre-blending sound, strong connection to visual culture, and catchy melodies. J-pop has moved beyond Japan to become part of global culture, influencing and interacting with the international music scene through online platforms, anime soundtracks, and television. Japanese pop emerged in Japan during the late 20th century, specifically from the late 1980s to the early 1990s. It was heavily influenced by Wester

Laufey – How I Get Slow and ethereal, “How I Get” feels like it exists in a hazy in-between space. Laufey continues to lean into that romantic, almost vintage softness she does so well. The vocals are delicate but intentional, floating over gentle instrumentation that allows every lyric to land quietly. A late-night, headphones-on kind of listen. Alex Warren – FEVER DREAM Upbeat and fun, “FEVER DREAM” is the track we have been waiting for since that TikTok snippet about freig

The Romantic feels exactly like its title suggests: lush, dramatic, playful, and drenched in love. But more than that, it is a genre-blending masterclass that pulls from decades of influence while staying unmistakably Bruno. Opening with “Risk It All,” Bruno sets the tone in the most theatrical way possible. The intro carries unmistakable Latin flair, evoking the grandeur and emotional sweep of Luis Miguel . It begins beautifully, warm and cinematic, before winding into what